Leave a comment below. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. After that I casually asked at a few others stores and apparently it's the same all over town. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. Hopefully the wood work they are doing will justify the new and improved name. By using this site, you agree to our Terms of Use. Privacy Policy. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. Some Texas units mingled Comanche war whoops into their version of the yell. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. While the connection to the Civil War was obvious, the name never bothered me. Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. [3], Several recordings of Civil War veterans performing the yell exist. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. Single barrel still says yell. Rebel Yell Single Barrel 2017 Release. Especially for those of us that have been riding it since the 70s," said one more. This nose is sweet and much more grain forward in its aromas. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. Weller. While he had no prior knowledge of whiskey, he did have some experience. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. Rebel bourbon is made in Kentucky, the heart of bourbon country. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. Rebel Yell American Whiskey tries to hedge its bets and give consumers both rye and bourbon, but it succeeds in neither respect. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). In fact, Im kind of disappointed. Maybe next time I'll have to make my sarcasm more evident!!! Did it hurt your feelings too? Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. NOTHING was wrong with its name! The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. Whiskey Review: Rebel Yell Kentucky Straight Bourbon Whiskey It's those quiet rebels you really have to worry about. Aaron joined the drinks industry in 2013. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. Its a cheap bottle of whiskey and it tastes like one, too. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com The sound of the yell has been the subject of much discussion. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Rebel Yell was a term used to describe the battle cry of the confederate army. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. And hes worked with startup brands to turn local enthusiasm into national recognition. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. It is often enjoyed neat or on the rocks. [1] The origin of the yell is uncertain. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. Sorry, I missed that. Cookie Notice One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. Do you support the move? Saint_Thomas_More 2 yr. ago Many of these are answered in the article above. Perhaps as a result, availability is limited, and prices may vary. 2 The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Thats just awful. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. All bourbon will have at least 51% corn. 'Woh-who-ey! Yep, they did. lol. The Confederate yell was intended to help control fear. I find 'Yell' quite offensive. Press J to jump to the feed. Its not difficult. And I never even thought about the park changing the name. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. r/bourbon - Fun Fact: Luxco has rebranded their "Rebel Yell" line of The yell has also been described as similar to Native American cries. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. In 2019 Rebel Yell went through a rebranding effort. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Maybe the barrels that didn't make the cut? You know that, right? The brand bounced ownership, eventually landing in the Diageo portfolio. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Quick everyone buy up the Rebel Yell bottlings before they are gone! The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. The park did what they thought was best. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. The move has been met with serious opposition by some fans. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. . Rebel Yell went through a rebranding effort which brought about a couple changes. Rebel 10YO Single Barrel Kentucky Straight Bourbon Whiskey - Caskers The new Rebel Yell look (image via Luxco). Rebel Yell Has a Cool New Look and Two New Bourbons If youve got a problem with a brand distancing itself from the CSA then youre the problem. Awww poor baby. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". In 2019 Rebel Yell began rebranding. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. The Rebel Yell brand is currently produced at the Luxco distillery. (Originally published in, This page was last edited on 10 February 2023, at 16:18. The last thing, and maybe most important, is a low price tag. Rebel Yell is way better name than Racer75. WorldSeries2021 6 mo. Thank you. For Blood Oath Pact No. When compared to the lineup of other wheated bourbons, that price is hard to beat. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Not sure if you're speaking in generalities, or if this is aimed at me. Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. Lets take a look at how much a bottle of Rebel Bourbon will cost you. Im only speaking for myself and the people I encountered. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. It was not that; it was the Southern war cry."[10]. The company was eventually dissolved, and production ceased in the early 2000s. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. The brand was likely named after the Confederate battle cry, which was popular during the Civil War.
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