MKTG4506. Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. (3 Hours). About the Opportunity. Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Business-to-Business Marketing. COMM1600. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . Crisis Communication and Image Management. Explores historical, technical, and theoretical aspects of special effects. Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) Marketing in Asia. (4 Hours). Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. Boston, MA. Data Storytelling, Visualization, and Communication. Attribute(s): NUpath Interpreting Culture, NUpath Societies/Institutions, COMM1331. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. (4 Hours). Introduces the principles and skills of effective argument. Also focuses on sexual health. Culminates in a final project, in which small groups of students complete an episodic show that will be judged by a panel of professional television writers. Students work with remote video equipment that includes HD cameras, audio, and remote editing equipment. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Offers students an opportunity to develop their own media products to put their learning into real-world context. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. COMM2300. (1-4 Hours). Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Northeastern University hiring Marketing Project Manager in Boston Bouv Marketing and Communications Web Request. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Special Topics in Marketing. Emphasizes families of color, families with LGBTQ members, and solo parent families. Attribute(s): NUpath Analyzing/Using Data, COMM2303. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. This position is. Introduction to Marketing in a Global Context. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. MKTG6285. Focuses on developing a creative advertising strategy and brand plan that aligns with a companys overall marketing objectives. Family relationships are some of the most important and influential relationships in which people are involved. Gaining Customer Insight. Attribute(s): NUpath Integration Experience, COMM6102. Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. MKTG4520. Northeastern University. Marketing | Employer Engagement and Career Design Digital Editing for TV. (4 Hours). Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. MKTG6320. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Full-Time. 617.373.3386. Swipe on Tinder or make the first move on Bumble. (4 Hours). Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. COMM3308. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Rhetoric of Fascism. Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. (4 Hours). (4 Hours). Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. This role is integral in the launch of programs for all assigned colleges. Public Relations Principles. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. Explains the process of generating feasible, interesting, and managerially relevant research ideas. Boston, MA. About the Opportunity. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. (3 Hours). Examines how communication impacts relationship quality and commitment. COMM6500. COMM2655. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. Web Request. MKTG6318. Risk Communication. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. Northeastern University - Profile, Rankings and Data | US News Best (4 Hours). Family Communication. Digital Marketing. MKTG6234. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Offers independent work under the direction of members of the department on chosen topics. 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. MKTG6294. Contact Us | CAMD Northeastern University (3 Hours). COMM3445. Dean's Strategy Council. Having conversations with others is among the things that humans do most. 617.373.2000 Legal Argumentation, Advocacy, and Citizenship. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Northeastern University Marketing Manager, College Success Job in Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Introduces students to frameworks that help explain current issues in electronic marketing. Does not count as credit for business majors. Content is adapted by the faculty depending on the location of the class. Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . Assesses responses to crises using ethical principles such as transparency, two-way symmetrical communication, and timing. Learn Global and Intercultural Communication skills while earning your way to GEO's first Digital Badge . Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. Research, Scholarship & Creative Practice. Advertising Practices. Bachelor's degree in Marketing, Communications, Business, or related field. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. Club - Marketing Association Northeastern Fund - Center for the Arts. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4604. (4 Hours), COMM4102. Students are given an historical perspective and a state-of-the-art analysis. May be repeated without limit. COMM2551. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. c.zangerl [@]northeastern.edu. Marketing (MKTG) < Northeastern University Dan Mabery | Vice President for University Relations. Faculty & Staff - Northeastern CAMD Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. (4 Hours), COMM6631. The concentration aims to prepare students with the knowledge and skills to pursue careers in a broad range of professional settings including, but not limited to, digital marketing management, social media marketing, marketing analysis, data analysis, marketing consulting, UX design, content strategy, consumer insights analysis, sales management, and product and brand management. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. Health Communication. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. Full-Time. (4 Hours). Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. (4 Hours). COMM1231. It. The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. COMM4602. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. Managing Customer Engagement in a Service World. Beyond Television. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. (3 Hours). Design for Human Experience. ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. (4 Hours). (4 Hours). Home | Northeastern Illinois University e.aboelela@northeastern.edu. (4 Hours). (4 Hours). Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. Marketing research helps businesses know their customers and aids in business decision making. Seeks to teach students to be more astute receivers and producers of persuasive messages by learning how to dissect them. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) | Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Examines business issues associated with the entertainment industry. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Emphasis is on practical development of skills and evaluation of talent and potential. * * * * * * Behrakis Health Sciences Center . Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Tons of great salary information on Indeed.com Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Environmental Issues, Communication, and Media. COMM3304 and WMNS3304 are cross-listed. Free Speech: Law and Practice. Customer Value and the Enterprise. MKTG6218. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Northeastern University Assistant Director Of Marketing And Sports Promotion in the 21st Century. (3 Hours). Introduces students to the College of Arts, Media and Design. Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Focuses on the fundamental role that communication plays in family life. Students present proposals to an Independent Studies Committee for evaluation and approval. Studies methods that may range from close textual analysis to deconstruction to theories of performance. Exercises skills of project management, teamwork, and client relationship management. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. | Students meet weekly with the course instructors for skill-building sessions and lab meetings. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. Covers the fundamentals of single-camera field production and the nonlinear editing process. Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." Communication and Privacy. Communication, Technology, and Society. myNortheastern Opens New Window, Privacy Policy Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. MKTG6280. Great Speakers and Speeches. Introduces the process of planning, preparing, producing, and evaluating studio productions. Analyzes case studies and teaches how to improve the quality of communication in an organization. COMM3912. Explores the relationships between communication, social identity, and social inclusion. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. At Northeastern University's College of Engineering, multidisciplinary and experiential learning options expand your window of knowledge, fuel innovation, and enable you to create an educational journey that meets your goals. (4 Hours). Research may be behavioral/experimental or quantitative/analytical in nature. The PDF will include all information unique to this page. (4 Hours). May be repeated without limit. D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor.
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